Publications

We’ve accumulated, as a firm, a very large amount of translation and localisation experience. We very much value intelligence and analysis, and have written for numerous publications, conferences and online sites.

This area of the site features the white papers, articles, thought-pieces and opinions of our team.

Creative QA in Games

The right quality assurance process is crucial to winning at games localisation…

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Casual Gaming; Serious Localisation…

Everything about casual gaming is smaller than its Massively Multiplayer Online big brother – except perhaps its market…

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Our Top Ten Games of 2017

 

No. 10 – Mass Effect: Andromeda (multiplatform)

Yes, we know! The critics have a lot to say about this game, and the particular shame is that it was released with so many bugs. But we think it’s a worthy addition to the series that gives you the things that Bioware does so well: storytelling with an engaging battle system. Mass Effect is such a great series that any of its games should really be up there.

The World’s Top Fashion Websites

Where to go to look at the very best in online fashion – whether you’re looking to keep up with the industry, or shop yourself silly…

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The Top 5 Automotive Slogans of All Time

Slogans have played an important role in the cultural
history of the automotive sector. But not every one hits the mark.

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How Digital is Changing Automotive Advertising

The flagship car advert has been the turbocharged trailblazer of the automotive advertising industry since it began. But, as in every other sector, digital has delivered an entirely new dynamic.

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The Biggest Technology Gaffes of the 21st Century

It’s consoling to realise that even some major players in the international tech scene can make epic mistakes.

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Human vs Machine Translation

With the rise in machine translation, there are a lot of questions over the role of the human translator. Isabelle Weiss holds a Q & A on this key topic.

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The World’s Top Fashion Websites

Where to go to look at the very best in online fashion – whether you’re looking to keep up with the industry, or shop yourself silly…

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Comparing the top 5 TMS

There are many considerations when choosing a TMS, and making direct comparisons can be confusing. We’ve compiled a table giving scores across a range of the most useful features.

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How Cosplay is Breaking Language Barriers

Cosplay doesn’t just cross genres; it crosses borders, and provides a unique connection between gamers with no language in common.

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How Knitting Got its Groove Back

From hipsters to yummy mummies, knitting is now a highly credible hobby which reflects our growing preference for artisan authenticity in an age of digital duplicates. So what has driven this resurgence in popularity and newfound cool?

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Speech-to-Speech: Is the future of translation moving away from text?

The babelfish looks like it has finally come to life this year, in a number of guises. Google, Waverly Labs and Skype all provide speech-to-speech translation. But is it as exciting as it seems?

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Translated Taglines: The Good, the Bad and the Ugly

Every slogan tells a story, but is it the right one? We take you on a quick tour through the Wild West of localised taglines.

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The Nokia 3310: Retro-Cool and the Art of Localisation

In May, Nokia relaunched its legendary 3310 mobile phone, creating a 2017 take on the iconic
model which first came out at the turn of the millennium. Localisation can learn a lot from the retro movement…

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The Top 5 Female Video Game Characters

Our list of the all-time top 5 female video game characters packs a mean punch. The question is: what do you think?

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Copywriting, Translation and Editing – An ideal workflow

We take a look at how to create the ideal content in any language, from an engaging original piece of text to a multi-lingual hit.

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Ideal Content for Translation

Content that is full of culturally specific text is challenging for both machine and human translation. It can produce erratic results, which are time consuming to correct. So what does ideal content for translation look like, and how can we get there?

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Translation or Transcreation?

The concept of simply translating text into another language and considering the job complete has been replaced by the idea of localisation. Truly global firms now understand that their materials must be culturally relevant and fluent as well as accurate.

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Pricing up Translation: A system to ensure fairness and consistency

We run through Alpha’s process for keeping translation pricing fair and consistent, however fresh the content.

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Advertising in English: Why the Swiss choose a common tongue that is not their own

Creating fully localised content is important in a number of spheres, but so is matching the target country’s expectations. We take a look at why the Swiss choose to advertise in English, and how it impacts advertising copy.

 

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Aiming for quality: Certification in the automotive industry

In the automotive sector more than any other, tight processes and flawless quality are paramount. We take a look at how and why certification has become a dominant force, and how localisation fits into that.

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How the Top 5 Games Firms Went Global

There are many different routes to taking a company global. In our Top 5 series, we look at how the best of the best did it, in each sector.

In this article, we’re looking at the giants of games publishing and development.

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How the Top 5 Automotive Firms Went Global

There are many different routes to taking a company global. In our Top 5 series, we look at how the best of the best did it, in each sector.

In this article, we’re looking at the world’s automotive giants.

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