Publications

We’ve accumulated, as a firm, a very large amount of translation and localisation experience. We very much value intelligence and analysis, and have written for numerous publications, conferences and online sites.

This area of the site features the white papers, articles, thought-pieces and opinions of our team.

Copywriting, Translation and Editing – An ideal workflow

We take a look at how to create the ideal content in any language, from an engaging original piece of text to a multi-lingual hit.

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Ideal Content for Translation

Content that is full of culturally specific text is challenging for both machine and human translation. It can produce erratic results, which are time consuming to correct. So what does ideal content for translation look like, and how can we get there?

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Translation or Transcreation?

The concept of simply translating text into another language and considering the job complete has been replaced by the idea of localisation. Truly global firms now understand that their materials must be culturally relevant and fluent as well as accurate.

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Killing the CAT: Everyone loves CAT tools but sometimes they’re best avoided

An insight into the restrictions that CAT tools can place on the creation of engaging marketing or creative content, along with an analysis of when to avoid them.

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Pricing up Translation: A system to ensure fairness and consistency

We run through Alpha’s process for keeping translation pricing fair and consistent, however fresh the content.

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Advertising in English: Why the Swiss choose a common tongue that is not their own

Creating fully localised content is important in a number of spheres, but so is matching the target country’s expectations. We take a look at why the Swiss choose to advertise in English, and how it impacts advertising copy.

 

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Aiming for quality: Certification in the automotive industry

In the automotive sector more than any other, tight processes and flawless quality are paramount. We take a look at how and why certification has become a dominant force, and how localisation fits into that.

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How the Top 5 Games Firms Went Global

There are many different routes to taking a company global. In our Top 5 series, we look at how the best of the best did it, in each sector.

In this article, we’re looking at the giants of games publishing and development.

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