Publications

As a firm we’ve accumulated a very large amount of translation and localization experience. We very much value intelligence and analysis, and have written for numerous publications, conferences, and online sites.

This area of the site features the white papers, articles, thought-pieces and opinions of our team.

Multi-Level Beauty Marketing Schemes: What we can learn from them

The MLM beauty market is worth billions. Although moral questions often arise, there are learning-points from their structure for any beauty provider.

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Video en Vogue How Video Changed the Fashion Industry Forever

Social media has become the new catwalk, making fashion a truly global experience. Make sure you localize every element or your campaign.

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Biggest Technology Gaffes Of The 21st Century

Even the world’s most successful brands have made some pretty major errors in their products, marketing and localization.

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Translation or Transcreation…when to choose one over the other

The concept of simply translating text into another language and considering the job
complete has been replaced by the idea of localization. Truly global firms now understand
that their materials must be culturally relevant and fluent as well as accurate.

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Localization 3.0 making content work across the Internet of Things

From the Fitbit on your wrist to the way you track your online shopping, the Internet of Things (IoT) is revolutionizing the way we live our lives.

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How an Italian Internet Mail Order Retailer Company Got Quality Localization Within the Hour

When it was time to deliver – Alpha delivered, and how.

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How Localization in Fashion Can Win or Lose a Campaign

Luxury fashion is a rapidly-expanding sector of the worldwide retail industry – how do these global brands stay relevant?

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How the Top 5 Fashion & Apparel Brands went Global

Why some fashions brands manage to remain consistently en
vogue while others fall by the wayside.

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Truly Translating Fashion

Fashion may seem on the surface to be a universal language, but on closer inspection it requires translation to appeal to a range of markets. Differences in local culture, laws, and taboos can render a seemingly innocuous marketing campaign offensive or even illegal.

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A New Dawn of Innovations in Language

With every major technological advancement in the language industry, successful LSPs are those who can embrace new technologies to improve efficiency, develop new offerings, and adapt their businesses accordingly.

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Humans vs. Machines?

How to Develop Human Translators in the Age of Translation Technology

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Words Within Worlds – How augmented/virtual reality technology is responding to the challenge of text.

We explore how technology is increasingly being used in augmented reality and virtual reality environments around us, sometimes without us knowing.

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Creative QA in Games

The problem with translation is that it sometimes fails to deliver the full game experience in another language. Unless your translators are avid gamers, and are truly bi-cultural as well as bilingual, there can be issues of style or locale.

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Made To Measure: KPIs that matter

For first class localization, find out how we turn performance data into better delivery and improve client satisfaction.

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The Worlds Best Race Tracks

We take a few minutes off from localization to explore the world’s fastest and more furious race tracks.

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How to Speak to Gaming Girls – Avoiding Sexism in the Workplace

By 2015, the percentage of women in the industry had increased to only 22%, despite having doubled over the previous ten years. We take a closer look at what’s behind the figures.

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Localizing HR Materials

Why good internal communication is about more than just accuracy

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From Clean Living to Tidy Profits

From clean eating to offsetting your carbon footprint – top tips that will translate to any country in the world.

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Connecting with Gamers – Game Connection Paris

One of the gaming world’s biggest events – Alpha were there to keep them in touch with the latest in game localization.

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Multi-Level Beauty Schemes: What Are They and What Can Businesses Learn from Them?

Multi-level marketing (MLM) is not a new phenomenon. The classic Avon lady has
been selling to her friends and family since the 1880s, and the money she earned was
in part passed upwards, to the benefit of the company’s founder.
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3D Printing: How tiny drops are making big waves

From affordable housing to replacement body organs, 3D Printing seems set to revolutionize the way we live.

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Wheels in motion how digital is changing the automotive advertising industry

High revs, gleaming chrome and an adrenaline-inducing scenic backdrop – the flagship car advert has been the turbocharged trailblazer of the automotive advertising industry since it began. But, as in every other sector, digital has delivered an entirely new dynamic. Here we take a look at how.

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The Most Enduring Partnerships in Games

The world of games has produced some pretty awesome partnerships, and some of them have even lasted the distance…

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Interoperability in CAT Tools

The holy grail of CAT tools is full interoperability. But how far is it possible now, and how can you use that to your advantage?

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Comparing the Top 5 TMS

We’ve taken the worry out of choosing a translation management system with our easy-to-use comparison table.

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The World’s Top Fashion Websites

Where to go to look at the very best in online fashion – whether you’re looking to keep up with the industry, or shop till you drop…

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The Real Meaning of Cultural Adaptation

Cultural adaptation doesn’t simply mean translation. That’s just the starting point. We discuss the lengths you really need to go to, to reach your global market.

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Casual Gaming Serious Localisation

Everything about casual gaming is smaller than its Massively Multiplayer Online big brother – except perhaps its market, which seems to be growing by the day because everybody wants to play.

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Pricing up Translation: A system to ensure fairness and consistency

We run through Alpha’s process for keeping translation pricing fair and consistent, however fresh the content.

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How the Top 5 Games Firms Went Global

There are many different routes to taking a company global. In our Top 5 series, we look at how the best of the best did it, in each sector.

In this article, we’re looking at the giants of games publishing and development.

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How the Top 5 Automotive Firms Went Global

There are many different routes to taking a company global. In our Top 5 series, we look at how the best of the best did it, in each sector.

In this article, we’re looking at the world’s automotive giants.

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