Alpha’s market research services help you successfully engage with your target audience, wherever they are in the world, and enter new markets. By tapping into our expertise, derived from over 30 years of working with global brands across a vast range of sectors, we are best placed to advise you on market penetration, impactful content creation and your competition, both local and global.
As well as understanding the socioeconomic groups that form your target audience, our research model places particular emphasis on the sociocultural factors within those groups, which are key aspects that affect engagement. This multi-dimensional approach yields a wide set of data that we use to provide an accurate and detailed insight into the market.
Our service is tailored to your business. For example, if you already have market data for a territory, we can combine this with our data, and save both time and cost, before providing you with a detailed strategy for moving forwards.
Alternatively, you may be in the very early stages of your campaign, and without the means to gather data. We can perform full market research into the developing territories for your market. The research will be split into three main types:
General information gathering
A full analysis of the target region/country demographics (including both sociocultural and socioeconomic factors). We gather the information using methodologies in both quantitative research (with probability sampling) and qualitative research (based on data obtained from focus groups).
Projection and possible market penetration strategy
We obtain the information necessary to forecast the marketing requirements and opportunities available (through anticipating social, economic, consumer and industry trends) and advise on a strategic approach to successfully enter the market.
Tactical and logistics strategies
Capturing specific market information to build strategies for importing products, running promotions, handling distribution and determining suitable price points.
When planning to enter a new territory, as well as a fundamental understanding of the overall market, you need to know what your competition looks like.
Alpha can provide you with detailed insights into the competitive landscape for that territory, to help you shape your strategy.
Our analysis of the competitive landscape of your target territory will highlight your competitive strengths and weaknesses as they stand, plus unearth opportunities for improvement. The findings from our research will also help you to distinguish your brand’s visual identity and tone from your competitors.
Alpha’s research is focused on brands that operate in the same market and offer a similar product range to your business. We gather competitor intelligence through primary research via competitors’ customers or secondary desk research. In particular, we analyse their overall operations and communications strategy on both a local and international level to identify the key market characteristics of your target territory.
For information on how you can learn more about this and our other services, please visit our contacts page.