29/07/2019

Development

From our early days helping many of today’s largest global tech companies make their first steps across the world in the late eighties, to the present — technology is at the heart of Alpha’s operations and history. Today, we own and support a number of developed technologies. Some we use ourselves, whereas others are custom solutions […]

28/06/2019

Market Research

Alpha’s market research services help you successfully engage with your target audience, wherever they are in the world, and enter new markets. By tapping into our expertise, derived from over 30 years of working with global brands across a vast range of sectors, we are best placed to advise you on market penetration, impactful content […]

27/06/2019

Terminology Management

Alpha understands the importance of terminology, as it helps to define and explain your products and brand. We also recognise that as you enter new markets around the world, it must remain correct and at the same time, suitable for your audience. As such, we offer a range of services relating to terminology management: Term […]

26/06/2019

Tools and Systems

Alpha has always been at the cutting edge of translation technology, and it is our vision to use it to make the process of translation as seamless as possible. We are committed to a model of human translators working in-house, creating high-quality human translation, but we use technology to assist them at every stage. We […]

26/06/2019

Machine Translation

Alpha processes millions of machine-translated words every year. Some projects involve post-editing files that have been machine-translated by the client, while other projects are machine-translated at Alpha, using Statistical and Neural Machine Translation (MT) systems. Alpha offers a wide range of services relating to Machine Translation: Engine creation and tuning Post-editing Post-editing guidelines Quality evaluation […]

26/09/2016

Design and Layout

Translation design isn’t just about what the words say, it’s about how the words look – because first impressions matter. Our design team comes into play when documents include crucial design elements. Common issues with translation include numbering and spacing issues, and the necessity to redesign for right-to-left reading. By involving our design and layout […]

26/09/2016

AV and Multimedia

Audio-visual content is the most effective way of engaging with your audience. Whether you are targeting potential customers or looking to train your workforce, captivating content helps your audience to understand and remember your message. As you move into new markets, your content needs to speak the right language. Alpha’s in-house services include a dedicated […]

26/09/2016

Consultancy

We tailor our localisation consultancy service to your business and needs. To create content that engages your customers in different countries, it is often not enough to translate it. The culture of your audience can change drastically, and different continents contain as many variations in understanding as they do territories. Alpha offers full consultation around […]

26/09/2016

Project Management

Alpha’s localisation project management services fit in with the needs of our clients. From comprehensive outsourced localisation management to in-house project management, we tailor our service to fit your needs. If required, our fully outsourced teams are able to work on your premises, managed by you. By offering not just localisation, but total project management, […]

26/09/2016

Technology and MT

Alpha has always been at the cutting edge of translation technology, and it is our vision to use it to make the process of translation as seamless as possible. We are committed to a model of human translators working in-house, creating high-quality human translation, but we use technology to assist them at every stage. We […]

26/09/2016

Functional QA

The creation of trust is at the heart of our whole functional quality assurance process, with regression testing as standard. We first make the system transparent through our online tools and regular updates. We then make sure our testing specialists have all the components needed a for successful project delivery. This includes: test requirements; technical specifications; […]

26/09/2016

International SEO

If you’re a global company, then your website needs to have the full international SEO treatment. Alpha has become a pioneer in intelligent website translation and localisation. Thanks to our team of in-house developers, we have been able to create new and unique integration systems. These allow full localisation of sites in all major content […]

26/09/2016

Multilingual Copywriting

Our multilingual copywriting services are designed to deliver your message as freshly written copy created in your specified target language. At Alpha, we understand the challenges of providing original content which engages your customers. Website content, product descriptions and marketing materials all require a particular skill at writing, with a very specific tone and message. […]

26/09/2016

Brand Management

Brand management, globally. How your brand presents itself globally can make or break it. Balancing the need for consistency with the different requirements of local markets takes a great deal of skill and insight. Well thought-out international brand management needs deep market knowledge and immersion in the local culture. It also needs an exceptional ability […]

26/09/2016

Linguistic QA

Our linguistic quality assurance testing teams offer both a standalone testing service, and testing as part of a complete localisation process. We are therefore able to test content translated elsewhere, or to provide a testing phase for projects we are taking from start to finish. In addition, continuous testing is a hugely valued resource with […]

26/09/2016

Transcreation

Transcreation exists to fulfil a need beyond literal or precise translation. It is most commonly used in straplines, advertising, brand-led campaigns, websites and marketing materials. But it’s not something that every translation agency offers. Transcreation takes translation further. It adapts a target text for a particular locale or a specific audience. Instead of providing an […]

26/09/2016

Translation

Alpha is more than just a translation company. For the most straightforward localisation requirements, we offer translation, editing and proof-reading services to clients who want a simple and efficient service. But the simplicity of the service doesn’t make quality any less a priority. We have set up a three-stage process, involving at least two of […]