We understand the challenges of providing original content which engages your customers. Website content, product descriptions and marketing materials all require particular writing skills in order to get your message across. Each also have a very specific style and tone. At Alpha, we have writers who specialize in multilingual copywriting. Working to your brief, they are on-hand to create a range of original texts – in whichever language you need.
Our copywriters can also edit translated content in a creative manner. In marketing, and in creative industries such as games, TV and scriptwriting, content needs to be attractive for the audience. It needs to impart a sense of style and have the kind of fluency that a simple translation from source to target cannot provide. This kind of translation requires creativity and originality, and our copywriters are the best choice to provide this.
Using multilingual copywriting
Multilingual copywriting is ideal for advertising taglines. Thanks to the often inherent dense meaning and colloquialisms present, these rarely work when just merely translated. It also suits email marketing campaigns, advertising copy, brochures, and multilingual game copywriting.
Where eye-catching, engaging advertising is needed, we work with our design and layout specialists to combine our skills for maximum impact. Integrating the transcreated advert with your original visuals, they provide you with an end result that has all the qualities of the source.
Technical writing and product descriptions
Technical or product descriptions need specialist skills, in much the same way as marketing and creative content. For any sector, you need a specialist writer who understands the terminology and has a deep understanding of the market. Alpha has specialists for every sector that can provide you with confident and accurate writing.
Multilingual subtitling and dubbing
Multimedia materials such as films and creative educational videos take real skill to translate. When taking a video with dialogue from one language to another, you need a scriptwriter to make it work. That’s why as well as specialist marketing and technical writers, our multilingual copywriting team involves award-winning scriptwriters and prose writers. With Alpha, your productions are opened up to a global audience.
Our multilingual copywriting is not the only creative translation service we offer. Our transcreation team are specialists in taking content and translating it with real flair.